gonzo books marketing
Nearly all management and career coaches tell their pupils to learn to fail faster, to try and push their performance envelope; most of us live in a world of what we believe possible, and we refuse to acknowledge what might be.
InBubbleWrap is offering a Glen Shepard book, and of course he advocates failing as well, making mistakes for fun and profit.
InBubbleWrap is an extension of CEORead, and in the great spirit of the cluetrain marketing, it just gives books away, everyday, to those that subscribe and read the 80s musical preferences of InBubbleWrap guy. The concept works: a bunch of books for free, a lot of exposure, and he whetted appetites of uncountable business people with too much free time in their hands.
But it works! Getting traffic through gifts works most of the time, and getting people to pay attention through the diffusion of knowledge is always the lofty goal.
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