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I have no words

In the process of looking for a suitable job, and then getting hired, I find these 25 hurtful words spread all over the place. As Levitt and Morville say, our information has to be findable, and adjectives have become obscuring instead of enlightening.
Much more the better, then, to use real accomplishments to eliminate the hype, convey a message, and reach the reader. It becomes a power game played through information awareness.
If you were writing your personal ad, instead of saying "like to walk on the beach" you would then say "walked on Baker's Beach for five miles over a period of two hours, admired twenty seagulls, picked up two shells, and sprinted into the water five times." See? Definite achievements.

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