Latino Sports
Soccer! Baseball! Racy ads! ESPN and Sports Illustrated are going Latino and that means that you get to see a complete different facet of the Latino culture than that which has been publicized until now.
And it is a great move for ESPN and SI. The fans of soccer and baseball are in the millions, there is an enormous need for accurate and representative information about the sports we care about, and the market can use the help of advertisement targeted to the particular tastes and desires of the Latino population in this country.