Brain Hacks
Matt Webb tells about his work, writing a book called Brain Hacks:
There's so much I want to say right now. From what I've learned, and the way it's changed how I look at the world - I can now follow the way my attention gets attached to the internal and external world, anticipate what's going to cause subliminal behaviour, and induce it in other people (but don't tell them I've been doing that), oh and the philosophical implications too - to the process: our use of a wiki for research and organisation (the most successful usage I've seen), the pitch process, the nature of writing, writing under pressure, re-learning how to follow citation trails, balance opinions.
I am running already to the bookstore to get this! Or preorder, whatever.