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Girthy wieners

This is about hotdogs, you sick people: It seems that Sara Lee has released a new hot dog, and oh, they deemed it girthy:

An obese man is tending a barbecue grill. He's cooking some Ball Park Franks. He says he likes his hot dogs "girthy." He keeps repeating that word—claiming he likes "the way it rolls off my tongue"—as he holds the frank up to his mouth; issues a guttural moan; and wraps his lips around the big, swinging dog. In all, he says "girthy" a full seven times.

All in all, it has had mentions in MeFi, blogdex, vegan porn and countless others. Countless because I am not counting them.
You know, and it makes sense. Things around a madhouse that is an ad agency can get distorted, and with a complex approval process on the side of the client, an ad that implies a sexual connection between the product and the final consumer can get approved easily.
Of course, if you assume a sexually deprived female that longs for girth as your primary buyer, and your final consumer the guy that slobs all over the frankfurter her husband, this ad might work. But this scenario only works in certain areas, and clearly to a limited demographic. What happens when the ones buying the franks are the typical homophobic guys that enjoy sports and cookouts? Then again, these same guys could be having some sort of repressed homoerotic fantasies. But I doubt it.
Salad for me, please. No dressing.

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Comments

The worst thing is, it's NOT 'girthy'. Maybe by US standards it is, but if you tried running that ad in New Zealand (where I'm from) you'd be the laughing stock of the 'butcher community' (if there is such a beast) and out of business in no time. We KNOW what girthy is in NZ, and that ain't it; hell, what passes for a steak in most restaurants in NYC would be considered schnitzel in NZ!

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