Authority
Even though we are faced with tons of info every day, it is not the authority of the blogger but whether we like or not what is being said, and the way that they say it. Particularly in this medium, where we reinvent content and analyze from various sources, stickiness doesn’t come from a source from above, some mythical authority. Nor their voice has to be that of a careless young professional, unencumbered by life’s little dismissals.
Perhaps, that which makes a blog worth reading is the ability of the author to immerse us into their view of the world, in an intelligent, thoughtful way, without much consideration for authority – either as savvy or ascendancy – but for acknowledgement.
This article about the authority of the blogger as the definite reason to visit falls short of that, making it stickiness dependant only on some obscure technical reason or how the author’s life has evolved up to this moment.
Perhaps blogs have their success in the fact that they are being updated – and thus, demand time and attention. Perfect for young professionals that choose this as an avenue for expression; other people might have other forae.