BIG is better?
Making fun of the NYT idea of the Internet, as reported by the WSJ and as the Head Lemur understood it:
As the ad unit began to fill the screen his anticipation began to mount. The Vibrant, Pulsing, Engorged, ad unit began to fill the screen, the scrollbar Erupted on the right hand side of his screen promising More. His head began to pound with the urge to consume and conquer this wild new ad unit.
I absolutely concur. They don't get this new medium.